DIY NEEDLEPOINT KITS * * *

DIY NEEDLEPOINT KITS * * *

SHOP THE KITS

Zec × Stitchuation: needles, but necessary. Our collaboration is based on our mutual awareness and nurture of the need to create. The need to come up with something new, not to impress or to inspire, but just to let our inner world intertwine with the physical world we live in. Maybe we’re privileged in the sense of having enough space to create, but the idea behind the collab is for stitchers to co-create with us. To share our privilege with others and create communal pieces that are as much ours as they are yours, and everyone’s with whom you decide to share it. So check out Zec’s tattoos disguised as needlepoint stitches.

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Stitchers off the record:

KIT CONTENTS

Our kits have everything you need to create your masterpiece, no matter where you’re starting from. Each package comes with a pre-printed mesh, tons of threads, a needle, and super easy instructions.

SHOP THE KITS

FIGHT THE CHAOS WITH DOPAMINE MICRODOSING

Teach your body to restore your motivation and pleasure in any situation with dreadfully long process of needlepoint stitching.

  • Dopamine is a brain chemical connected to feelings of reward, focus and motivation. However, the world we currently live in raises our dopamine levels too high and creates the counter-effect. Digital technologies, workaholism, addictive substances and other stimuli affect our brain chemistry very aggresively, releasing extreme amounts of feel-good chemicals to our brain. Our body’s natural reaction to the extremes is immunity to the chemicals, which causes us to lose focus, motivation and satisfaction on the long run.

    You can refuse to be a part of apathetic community and protest against it with our stitching kits. The repetitive movements and long process causes our body to release dopamine very slowly, which causes our brain to detox and regain control over motivation and satisfaction again.